Friday, February 25, 2011

Lacoste L!VE, a new collection from Lacoste

Introducing a new collection, a new state of mind, a new way to be in tune with today's energy and vibes...



René Lacoste founded La Chemise Lacoste in 1933 with André Gillier, the owner and President of the largest French knitwear manufacturing firm at the time. They began to produce the revolutionary tennis shirt Lacoste had designed and worn on the tennis courts with the crocodile logo embroidered on the chest.. Now Lacoste has penetrate the market into selling high-end clothing, footwear, perfume, leather goods, watches, eyewear, and most famously tennis shirts. In recent years, Lacoste has introduced a home line of sheeting and towels. The company can be recognized by its green crocodile logo.

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