Saturday, November 6, 2010

Here come the girls Boots Christmas 2010: Behind the scenes

Celebrate and embrace the Christmas Spirit with Boots!!



BOOTS RETURNS TO TV WITH LIGHTHEARTED ‘HERE COME THE GIRLS’ CHRISTMAS ADS

Boots UK, the UK’s leading pharmacy-led health and beauty retailer, is marking the start of the festive season with the evolution of the much loved ‘Here come the girls’ campaign. Premiering on our screens from 4 November, the series of 14 light-hearted sketches show how Boots seeks to celebrate all that customers love about Boots, whilst demonstrating far deeper understanding of the brand’s insights into women.

Set to the instantly recognisable Here Come The Girls anthem and starring a cast of comic actresses, the inspiring sketches, which span beauty, healthcare and gifts, all aim to strike a chord with women across the country. As well as catching them on TV, you will also be able to view the advert online via video on demand, through video display, presence on boots.com and through the new Boots YouTube channel and facebook group.

As the new adverts hit our screens, dedicated ‘Ask the Girls’ teams, our Boots store colleagues, will be on-hand in selected larger Boots stores from November, to answer all of your gifting dilemmas or, if you’d prefer to shop from the comfort of your own home, you’ll be able to put your questions to the gift experts live on dedicated ‘Ask the Girls’ web chats on boots.com.

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